Welcome to a different take on cooking. I am Jeff Zeanah, the founder, and creator of Zous Chef. After a 30+ year career in analytics consulting and teaching and simultaneously having a passion for all things related to cooking, this is an effort to combine these two efforts.
As the son of a home economics teacher, I had the opportunity to serve as an apprentice in the writing of her guide to cooking, If you Want to separate some Eggs. In the field of analytics, I developed and taught two popular courses through the SAS Institute’s Business Knowledge Series program: Explaining Analytics to Decision Makers and Exploratory Analysis for Large and Complex Problems. My consulting work involved nutrition, electric transformers, fraud detection, marketing, and even stars. I am now very pleased to be able to apply those same processes to the issues of cooking. My goal is to use analytics to develop a deeper understanding. Hence the tag #DataDrivenChef. In an interview with the Why I Network, I go into greater depth into my background and my desires for this site.
The advent of social media and the internet, combined with continued production of fine cookbooks, gives a cook an unprecedented amount of data. This presents a situation that was faced many times in my consulting career. Consumers of this data think, “Wow this is great. I have so much information.” The reality is something different. Yes, there is a lot of data, but to get information requires work; requires patience; requires asking good questions. In short, it requires analytics and the tools of analytics.
I always believed analytics has a very specific role. It provides specificity to discussion. General descriptions are replaced with details. Greater dimensions of a problem can be investigated. In a business setting, the hope is these more specific discussions lead to better decisions. In culinary efforts, using data to increase clarity in how and what people cook leads to a better understanding to apply in our efforts — both in ingredients and instruction. The result? Making you a better cook.
The posts will reflect deep dives into dishes understanding how they vary and why. Through this, the reader can gain insight into what defines their favorite recipes.
President, Z Solutions, Inc.